Castelli Diaries

A Bit of Background:

Castelli is a subsidiary of Lediberg spa, the largest diary/notebook manufacturer in the world, based in Bergamo, Italy. Started in 1965, it still very much remains a family-run business. Castelli UK launched in 1994, bringing their refreshingly chic designs and ethos to the UK market.

JRT have worked with Castelli for nearly 2 years.

The Challenge:

Castelli needed assistance to help improve their customer experience on the UK website and also make it easier for in-house staff to update and self-manage the site. Search Engine Optimisation (SEO) results also needed improving to help uplift sales.

The Result:

A new website was launched using the Magento platform, which was able to effectively reach out to the different B2B and B2C segments of their target market. Integrated with Castelli’s Internal Fulfilment System (4D), we also developed Magento extensions to create an ordering system for their trade and corporate customers. Integrated with a planned mix of email marketing campaigns, Castelli can now boast a 46% growth in e-commerce sales in 2011 and a 30% increase year to date (Jan 2012). Traffic to the site has increased by 200% and customer conversion rates by 35%.