A Bit of Background:
The team at Early Learning Resources (ELR) has been supplying educational toys, supplies and teaching resources for over 23 years. Founded by a former teacher, we love learning and everything that helps educators and carers to encourage learning. During that time it is estimated that over 4 million products have been successfully used by around 100000 schools and childcare centres in the UK and around the world. Our reputation has been built alongside our customer and supply partners with a common vision.
- Educational Relevance
- Value for Money
- Fitness for Purpose
- Timely Delivery
- Environmental Responsibility
All the products we select have been designed in collaboration with professional educators and tested under the toughest conditions: by real school and daycare children, their carers and teachers.
They needed an ecommerce store that was able to cope with their wealth of products, be easy to use and update for their small marketing team as to reflect their new brand. Magento Commerce was the perfect solution for this.
A new look site was developed that was colourful representation of ELR’s brand identiy. This was done through the use of detailed mega menu’s, colourful category and section headers as well as detailed homepage, which concentrates on the most important sections
JRT are currently working with ELR on their digital marketing strategy to help them develop their customer base, through social media, SEO, email marketing and pay per click.