A Bit of Background:
Established in February 2010, Neolay manufacture and provide a range of high quality Rubber Bark and Rubber Chippings products throughout the UK. Aimed at the playground, landscaping and safety surface markets, their products are used by a wide range of clients including schools, landscape gardeners, architects, botanical projects and local councils. Neolay also produce Rubber Crumb, an innovative multipurpose drainage and turf enhancer, as well as an uncoloured rubber chipping for the Equestrian Surfacing market.
Under time pressure, Neolay needed an online presence quickly to coincide with a re-branding exercise and total brand re-launch.
A new, visually and functionally engaging website was launched in time and on budget for the re-launch to show off all the new company products and services to their fullest. The new, colourful website was built to convey a sense of fun, so added features such as a roll-over section in each category demonstrating how different surfaces would look in different locations, was created. Added features including a sample request form have helped to boost customer enquiries by 45%. We continue to work as partners to increase Neolay’s digital marketing in 2012.