On my research travels and was sent an update from one of the marketing, we are a member of on Linkedin. On a side note – Really advise anyone who is a member of LI to join these groups…..have some amazing debates.
Anyway, Fleishman-Hillard and ModernMom.com compiled an incredible some amazing data on the behaviour of Mums online, in particular using Social Media.
I wont copy the whole article, but it has some incredible statistics at what Mums are using to interact with brands on the web. For example, 84% of mothers said they use Facebook to engage with brands.
Food for thought indeed and further evidence suggesting that brands need to have an integral social strategy with their overall marketing plan as well as the requirement to monetise this valubale channel.