Just got back from a recent skiing holiday in North Conway, New Hampshire. Beautiful place and fantastic for skiing and general all year out door activity.
Everywhere you looked there were QR code competitions and Facebook, Twitter logos etc on all sorts of promotional activity, especially at Wildcat Mountain. Athough must add, that there was no mention of Pinterest there.
Even Wahlgreens, the multi national chemist, had a QR competition at its stores at the Settlers Green Outlet Shopping Mall.
Have posted a couple more pics on Flickr.