Here is a test social media policy. Would like to know your thoughts on whether anything else should be included or retracted…does it cover all the bases.
Internal Social Media Policy of A CLIENT
A CLIENT is very keen that all employees should actively engage in social media for both business and personal purposes; however, where the two cross over there is a risk to company privacy and reputation. So while we actively encourage our employees to blog, Tweet and use LinkedIn for both personal and business reasons, we ask that employees adhere to the following guidelines.
This policy applies to all employees who mention their work at A CLIENT in any business or personal social media purposes, whether that is during or outside of work hours. Remember if you choose to use a form of social media for business purposes, then you will be representing the company at all times. Representing the company requires approval and content authorisation by management.
Employees are personally responsible for what they write on blogs and social networks, and irresponsible use can risk legal action against A CLIENT Limited. However, by following these few basic guidelines you can avoid this and make A CLIENT stand out among its competitors.
The following points apply to any social media medium used by the employee that is in the public domain
- Respect the law and copyright laws at all times.
- Allow comments on your posts, and respond to people even if their comments are negative.
- Feel free to have opinions on things, but write in the 1st person to reflect that these are personal opinions.
- Remember to watch your tone – it might not translate online and you could come across as rude unintentionally.
- Always disclose that you’re a A CLIENT employee (or an employee of any brand within the A CLIENT group) when mentioning a A CLIENT brand. This doesn’t need to be explicit in the message but should appear on your profile.
- Never plagiarise the work of others or spam anyone.
- Don’t be defamatory, libelous, threaten or harass anyone, post anything obscene, and refrain from swearing.
- Never post confidential information about the company; including naming our customers or disclosing any financial information unless this information is in the public domain.
- Engage in debate with people but be courteous and polite at all times.
- If you want to keep any of your social media accounts entirely personal and private, please make sure your security settings reflect this. If A CLIENT can see your updates, so can your clients and A CLIENT’s competitors.
- If you will be using an account for work purposes, everything you post on that account needs to be professionally appropriate. If you wish to post anything else, we would suggest that you operate separate personal and professional accounts.
- Only post positive information about customers or other companies in your industry.
- Above all, use your common sense. Remember you are representing A CLIENT at all times and that anyone, including customers and A CLIENT’s competitors, will be able to access what you are posting.
Everything you write on Twitter is public (unless you want to make your account private, which you should consider doing if it’s purely for personal use) It can be seen by your colleagues, employers, competitors, customers and potentially journalists. Respect copyright – do not post images or content unless you have permission or you cite the source – usually by retweeting.
If you are mixing work and personal on your Twitter account, exercise discretion. Ask yourself if you’d be happy with a customer seeing an update.
If you are maintaining a Twitter account for business purposes, please update this regularly. It will only be of value to you and the company if you maintain your presence. If you manage a team Twitter account, that is the property of the company and you may not take the account with you when you leave. Your manager and marketing department must have the login details to that account.
Please send us your Twitter username so we can follow you.
All groups set up by staff in relation to the business are the property of the business. Your manager must have admin rights to these groups. If you leave A CLIENT, you must export any connections that you have made during your time with the company to share them with your team.
Where the guidelines do/do not apply
The guidelines apply in any context that is public, or in any situation where you mention your work. If, for example, your Facebook account is entirely private and you don’t mention your place of work, then the guidelines do not apply. However, if you discuss, for example, a new order that you are quoting for, on a personal Twitter account, the guidelines would apply.
Breaching these guidelines may result in disciplinary action